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Contact forms

No email address? We reach them through the contact form on their website.

Plenty of small businesses never publish an email address. Most tools skip them, so nobody else is reaching them either. In our own searches about 1 in 5 businesses with no email address had a contact form on their website. Pipefire finds that form and, when you switch it on, sends your approved first email through it once.

  1. 1Every business is reached the best way it allows.
  2. 2Email always comes first; the form only when there is no address.
  3. 3Your approved message goes through their own form, once.
Example screen with invented businesses: prospects reached by email, and the ones with no address reached through their contact form instead.

What you get

Reach the ones others skip

A business with no public email is usually a business nobody is cold emailing. A form gets your message to them.

A person reads it

Contact forms land with whoever runs the business or its front desk, not in a shared inbox that nobody checks.

Off until you switch it on

Nothing goes through a form unless you switch it on in Settings and accept the conditions. You can switch it off any time.

How it works

01

We look for a form while finding prospects

When a business has a website but no email address, its contact page is checked for a form with a message box.

02

Email always comes first

The form is used only when there is no email address we can send to. Used only when a business has no email address we can send to.

03

Your approved message, once

Sends your approved first email, once, through the form on their own website. It is your first email, written for that business, signed with your name and a real reply address.

04

Never a second message

Never a follow-up through the form, and never to anyone who has opted out. One message per business, across every Pipefire customer.

05

Replies come to you

They answer by email or phone, like any other prospect, and land in your inbox.

What runs on its own, and what you decide

Pipefire does this for you

  • Finding contact forms on business websites
  • Using the form only when there is no email address
  • Sending one message per business, never two
  • Skipping anyone who has opted out

You stay in charge of

  • Whether contact forms are on at all
  • The message, which you approve with your campaign
  • Switching it off at any time

When something goes wrong

A website is down

It is tried again on a later pass. After three failed tries it is skipped, so dead sites never hold up your campaign.

The form is broken or blocked

Nothing is sent and the business is not counted as contacted. It is not retried through the form.

They reply asking you to stop

They are never contacted again, by form or by email, by you or any other Pipefire customer.

An example, with an invented business

Roofers in Columbus

  1. MondaySam switches contact forms on in Settings and ticks the four conditions.
  2. Same dayOf the roofers found, the ones with an email address go into the email campaign as usual.
  3. Same daySeveral with no email address have a contact form on their site.
  4. Next weekdayEach of those gets Sam's approved first message through their form, once.

Doing it yourself vs Pipefire

Doing it yourselfPipefire⚡ Done for you
Skip every business with no email addressReach them through their own contact form
Copy and paste into forms by hand, one site at a timeFound and sent for you, once, with your approved message
Lose track of who you already contactedOne message per business, enforced for you

Questions

Is it switched on for me?

No. It is off until you switch it on in Settings and accept four short conditions: businesses only, relevant and identified, one message ever, and you stay responsible for the contact, as you are with email.

Will you send follow-ups through the form?

Never. A form has no unsubscribe button, so it gets one message, once. Follow-ups only happen by email, and only if they have an email address.

Does it replace email?

No. Email always comes first. The form is only used for a business where there is no email address we can send to.

What if a business asks you to stop?

They are added to the do-not-contact list for every channel and every Pipefire customer, and never contacted again.

Your real domain never touches cold email.

Separate domains, warmed and watched for you, so the domain your clients email stays clean.